Monday, January 14, 2013









Quality of Links


All incoming links are not the same. A link from Yahoo is judged to be more authoritative than a link from a poorly linked website. A link from a website that has a high number of naturally occurring inbound links and is themed the same as your website is a high quality link.
The web is divided by “neighborhoods” relative to their theme as well as quality. Google makes reference to “bad neighborhoods” and it’s important to stay out of them. Free for all (FFA) link exchanges are an example of a low quality link neighborhood.
Anchor Text
Since people naturally use descriptive text when linking to other websites, Google analyzes anchor text. It used to be enough to attain a handful of high PageRank links with relevant anchor text in order to rank well, but now it is important to achieve links from a wide variety of websites with descriptive anchor text. As search engine space becomes more competitive it will be imperative
to secure a high volume of high quality incoming links.
How Links Help Your Website
The citation analysis model allows the web community to, in essence, vote for the top results. The problem
is that if the web community cannot see your website (it currently does not rank well on the search engines), it’s never going to vote on it.
Another flaw is that while a natural growth of links is possible with a website that is creating ideas, such as a blog, this does not happen naturally with most commercial websites. Commercial websites are obligated to create content that inspires linking and take a proactive stance toward developing inbound links.

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